Hi! I’m Alex, a strategy director at Wieden+Kennedy New York.

Bio

Say “song.” You see how that "ng" at the end sounds like "nguh?" Great.

Then you add "win." "Nguh" plus "win." Say it faster and it becomes "ng" + "win," "ngwin."

That’s how you pronounce “Nguyen.”

Experience

Wieden + Kennedy
Strategy Director, 2021-Present

Orchard
Strategy Director, 2019-2021

Johannes Leonardo
Strategy Director, 2019-2019

McCann New York
Strategy Director, 2016-2019

Publicis New York
Senior Strategist, 2013-2016

Mirum Vietnam
Strategist, 2011-2013

Saatchi & Saatchi Vietnam
Copywriter, 2009-2011

Some Work I’m Proud Of

“Bio”

Alex Nguyen is a strategy director at Wieden+Kennedy New York leading strategy on the KraftHeinz business. Before W+K, Alex held posts at Lightning Orchard, McCann New York and Publicis New York, giving plant-based a foothold in American culture, relaunching Take5 for the New York Lottery, repositioning billion-dollar properties for MGM Resorts, and introducing CitiBike in Miami.
Formerly a copywriter, Alex started his career in Vietnam and transitioned to strategy, going on to lead national strategic development on brands such as Citi, Supercell, Riot Games, Heineken, Verizon, and Unilever.